A few days ago, the State Administration of market supervision and Administration (State Standardization Administration Commission) issued the national standard Announcement No. 3 of 2021. The national standard GB / T 39870-2021 brand value evaluation of automobile manufacturing industry, which is prepared by China Automobile Industry Association, will be implemented on October 1, 2021.
The standard specifies the measurement model, measurement index and measurement process of brand value evaluation of automobile manufacturing enterprises or products, which is applicable to the brand value evaluation of automobile manufacturing enterprises registered in China and with complete brand management, R & D, production, sales, after-sales and quality assurance records in China. In the aspect of determining the evaluation index, it fully combines China's national conditions and industrial reality, and draws lessons from the phased development index of the United States, Japan, Germany, South Korea and other countries as well as international mainstream automobile groups.
The implementation of the standard plays an important role in the brand value evaluation activities of China's automobile manufacturing enterprises. It will be used as the brand value evaluation standard for China's government agencies and society to evaluate the automobile industry and automobile enterprises, and will provide reference for China's automobile brand enterprises (groups) to build international brands.
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