More Reasons to Use Email Marketing
In an Econsultancy survey, 72% of the survey takers ranked their ROI for email marketing to be excellent or really good. It is no surprise that email marketing is viewed so highly by marketing industry executives. Email marketing is a proven advertising channel. Here's why:
- It pulls traffic to your site. Email marketing excels at drawing traffic to your web site because you can embed links in your emails unlike traditional direct mail marketing. When people read your email message, they are already at the computer or on a mobile device that can view your web site.
- It keeps you in customers' minds. Traditional direct mail marketing is expensive. Due to this expense many companys can only afford to do a few mailings. With email marketing, you can send multiple messages a month to stay in touch with your prospects and customers. This increased exposure helps make it more likely that you'll catch a customer when he is in a purchasing state-of-mind.
- It's cheap. You do not have to pay for postage or handling like with traditional mail.
- It's fast. With a click of a button your email marketing campaign is executed. Compare this to traditional mail where you have to prepare for weeks to do a single mailing.
- It builds relationships. Since email marketing is cheap and easy, you're able to communicate with your customers much more. Through this communication you are able to educate and built trust. With these foundations you are on the way to selling more to people who truly want your product!
- It's measurable. Thanks to great tracking systems, email marketing lets you see how effective your mailings are. You can tweak your subjects, content, and images to reap the greatest open rates and response rates to create the most profitable email campaigns.